Why Company Culture Is Increasingly More Important

Why Company Culture Is Increasingly More Important

Feb 22, 2021

As the top workplace in Texas for the eighth year in a row, we at CalTech value the quality of company culture.

We’ve worked hard to establish our reputation both as a business for our clients, as well as a company for our employees. If you’re on a mission to strengthen your own company culture or are looking for ways to make it easier to go to work each day, we would love to share a bit about our company culture and why we think it’s so important.

What Is Company Culture?

You have probably heard the term “company culture” used in various meanings, but the full definition simply refers to the company’s beliefs and values, either as a whole or through individual interactions. However, the term also encompasses a lot of different aspects of a company, such as:

  • Mission statement
  • Values, morals, and ethics
  • Workplace environment
  • Leadership style
  • Goals and standards
  • Processes
  • Branding

Each of these details come together to form the company’s culture; the way it’s perceived by both its employees, and people outside the organization.

What Are the Benefits of a Healthy Company Culture?

The benefits of a strong company culture not only reflects on the inside of the work environment but also on the outside as clients see how the employees treat each other, as well as represent their company.


When you have a strong company culture, it shows. Customers pick up on subtleties such as your employees’ attitudes, your values, and your branding. They recognize your company culture, whether or not they realize that’s what it is, and they share the experience they had with others. For better or worse, that’s how a reputation is formed.


It’s often difficult to recruit the best employees, particularly within the field of IT services. What really distinguishes a good employee for your company, however, is if you make sure they qualify but prioritize how well they’ll fit into your company culture over qualifications. Skills can be learned, but a culture can change with hiring just one wrong person.

Employee Retention

Studies show that recruiting a new employee is almost always more expensive than retaining a current one—sometimes as much as twice the annual salary of the position. You can forego the expense by creating a place people want to work every day.

What Are the Attributes of a Good Company Culture?

There are many positive attributes that comprise a healthy company culture. Here are a few we value most:

Effective Communication

Too many workplace issues could be solved with more effective communication. The best communication methods are respectful, concise, and clear. This should be true across the organization, whether employees are interacting with leaders, other employees, customers, or vendors.

Strong Sense of Purpose

Each employee needs to know their purpose. Why do they come to work each day? Why is their job important? How do they contribute to the company as a whole? They should know both their long-term goals and their short-term goals. It’s motivating, and it helps them understand their importance.

Positive Feedback

Your workplace should foster an environment of open communication. Healthy company culture will help employees feel comfortable submitting constructive feedback to leadership and vice versa. Even if you do not always agree with the feedback, you can be receptive and communicate your side of the opinion. The most successful companies value employee opinions and often implement ideas that were first pitched by an employee who saw a problem and found a solution.


Everyone says they value teamwork, but the best organizations make it a priority. You can create strong teams by assigning specific tasks to individual employees and clarifying each person’s role within the team. Once you define objectives and structures, teamwork will follow.


If you want to grow as an organization, your culture should focus on everyone growing as individuals. Your employees are the backbone of your business, and they should always feel like they have the opportunity to learn, both professionally, and in their personal lives.

How Do You Find a Company with a Strong Culture?

It’s fairly easy to recognize strong company cultures once you know what you’re looking for. Here are a few places to start:

  • The company website; most organizations include an “About” section that may tell you more about their values and company culture.
  • Employee reviews: Check out third-party sites like Glassdoor to read reviews from a company’s current and former employees.
  • Ask questions: During the recruiting process, ask questions to find out more about the company. The simplest question may be, “What is the company culture like?” The answer may surprise you.

Final Thoughts

Every company has its own culture whether or not it’s explicitly written. This culture affects each employee—and the company—positively or negatively, depending on its attributes. At CalTech, we’re proud of the value we put in our company values and hope to continue cultivating a culture that people want to be a part of. If you’re looking for IT services in Dallas, we would love to hear from you.